Strategic regulation of mimicry effects by implementation intentions
نویسندگان
چکیده
• Mimicry effects are difficult to regulate as people are not usually aware of their influence. • In two studies, planning with implementation intentions regulated mimicry effects. • Planning how to be unprejudiced strengthened the mimicry–liking effect for unlikable others. • Planning how to be thrifty weakened the persuasive effects of being mimicked on spending. • Mere goal intentions to be unprejudiced or thrifty did not regulate mimicry effects.
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